Published on: June 12, 2022. Updated on: December 28, 2022.
Greetings, Mr. Karapetrov. We appreciate your willingness to share your insights with us. Could you begin by providing a brief introduction about yourself, including your position within the company?
HMy name is Toni Karapetrov, and I serve as the Head of Corporate Communications at Habanero. With nearly ten years of experience in the iGaming sector, I feel well-acquainted with the industry landscape. Upon joining Habanero, I found a passionate team committed to our vision of crafting outstanding slot games, which informs how we continue to develop our popular and captivating offerings for players around the world. Habanero Can you provide some context about Habanero Systems? When was the organization established, and what objectives did the founders have when entering the slot provision market?
Founded in 2013, Habanero was created by a dedicated group focused on one key mission: to produce the highest quality games on the market while enhancing the accompanying services. The depth of industry experience among our team, particularly from working with various operators, significantly streamlined our internal processes. As a result, we've emerged as a leading player in the European gaming sector, driven by the success and appeal of our games.
What do you think sets Habanero apart from its competitors?
The remarkable range of exhilarating titles that Habanero consistently delivers is proof of our commitment. We strive to provide incredible products, reliable solutions, and insightful business analytics. These attributes highlight the high standards we've set for ourselves.
Our relentless pursuit of excellence ensures a captivating player experience. Our games feature vibrant colors and immersive audio, creating a unique journey for users. Additionally, we incorporate thematic elements tied to beloved global regions, which have resonated with players everywhere. Ultimately, well-crafted games excel no matter where they are enjoyed.
What do you consider the key components for creating a successful slot game?
For us at Habanero, the mathematical framework behind slots is crucial, and it was this aspect that initially drew me towards the company. I found inspiration in our capacity to offer diverse gameplay coupled with impressive payout structures, as well as the solid foundation in innovation that Habanero had established.
In your opinion, which three slot games do you regard as the most successful, and what makes them stand out?
Our games are characterized by exceptional, innovative mathematics, complemented by vibrant graphics, animations, and engaging storylines. The combination of thoughtfully crafted soundtracks and user-friendly features allows us to provide personalized experiences for our players, showcasing the best of our capabilities.
Santa’s Village exemplifies this perfectly; despite being a seasonal game, it remains a fan favorite throughout the year, continually surprising us with its replay value. It's truly a gift that keeps giving and definitely makes my top three.
Among our latest releases, the compelling storylines of Marvellous Furlongs and Mystic Fortune Deluxe, along with their stunning visual appeal, have propelled them up the ranks of our offerings. Overseeing development from inception to completion is always an immensely satisfying and rewarding endeavor.
Titles such as Marvellous Furlongs and Mystic Fortune Deluxe.
Lantern Luck is an engaging game featuring striking visuals. It provides a classic experience for fans of Asian-themed slots, inviting players to celebrate the New Year with vibrant lanterns and exciting symbols in their quest for big wins.
This latest game introduces a variety of features that are now characteristic of Habanero’s offerings, including Wild symbols that activate re-spins while locking Wilds in place. With each respin, the locked Wild symbols shift up a row, adding an exhilarating and unpredictable aspect to gameplay.
The year 2021 was pivotal for us, and we anticipate leveraging the growth we experienced moving forward. We’ve prepared to enter newly regulated markets in Latin America, Africa, and Europe while keeping an eye on developments in the US, which we expect to yield fruitful outcomes both financially and in terms of market reach.
How was 2021 for Habanero Systems?
Reflecting on the past year, it was disheartening to have missed face-to-face networking opportunities, especially early on when the challenges were acute. However, as time passed, events gradually resumed, such as the SBC Summit in Barcelona and iGB Live, alongside SiGMA in the latter part of the year. It was wonderful to reunite with everyone from the industry.
Looking ahead, I foresee that our growth trajectory will continue in the same manner as the past year, with numerous new projects on the horizon for us. The US market is particularly under our surveillance, as it is a highly dynamic sector with immense potential. We envision this market becoming a key area for Habanero’s ambitious and assertive growth strategy in 2022.
How do you predict player preferences will evolve in coming years? What role does external entertainment play in influencing game demand?
Currently, the Metaverse represents the frontier of innovation; we are intrigued by its evolution, but it's still in a largely experimental phase. Right now, our primary focus remains on creating immersive games characterized by excellent mathematics and engaging gameplay, and we won't let other distractions hinder that effort.
Overseeing development from its initial stages through to completion is always a richly rewarding and enjoyable venture.
Certainly, the methods through which games are engaged with and delivered will evolve over time. We’ve historically been adept at recognizing these trends; a prime example being our lead during the HTML5 evolution a decade ago when mobile gaming was on the rise. When the need arose, we quickly identified it and acted accordingly.
As for the potential of the Metaverse, there's ample opportunity for innovation, and we could emerge as pioneers, but we believe it's too early to allocate significant resources towards this area right now.
Could you share some insights about your long-term vision and aspirations for the next decade?
Our ambition is to establish a significant global footprint by continuing to grow upon our existing processes, ensuring our content is available across all major operator groups in the industry.
I am convinced that our business model and brand present a unique value proposition within the iGaming space that appeals to enthusiasts of robust mathematics, immersive aesthetics, flawless animations, and top-tier customer support. This focus will continue to distinguish us from our competitors in the upcoming years and will guide our strategy over the next five years as a truly groundbreaking supplier.
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